Interactive videos use all advantages of digital environment. It allows to have a dialogue with an auditory within any content, to develop the contact between brands and users, and to recieve high quality responce.
An example of intercative intergation into a linear content:
Transormation of an image video into a wholesome dialogue with users
Advertisement contact time growth
Contact personification using dinamic ads creatives
Accurate metrics results: viewability, involevemet, prolongation of branded content